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7 Deadly Sins of Crisis Communications
Overview
To Hell with It: A Sinopsis of the 7 Deadly Sins and Their Punishments
Why use the 7 Deadly Sins to talk about Crisis Communications? (1:38)
Pride
What is Pride?
Case Study: Tesla & Elon Musk (1:21)
Antidote: Humility (1:00)
How to Practice Humility
Greed
What is Greed?
Case Study: Samsung (3:01)
Antidote: Charity (1:50)
How to Practice Charity
Gluttony
What is Gluttony?
Case Study: United Airlines (1:39)
Antidote: Abstinence (1:15)
How to Practice Abstinence
Lust
What is Lust?
Case Study: Mylan Epipen (1:48)
Antidote: Chastity (1:20)
Envy
What is Envy?
Case Study: Steve Jobs (1:26)
Antidote: Kindness (1:31)
Sloth
What is Sloth?
Case Study: Yahoo (2:20)
Antidote: Diligence (1:48)
Wrath
What is Wrath?
Case Study: PC vs. Apple (0:53)
Antidote: Patience (1:32)
Summary
Summary (0:42)
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Case Study: Mylan Epipen
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