Curriculum
First Section
Available in
days
days
after you enroll
- Overview (2:45)
- How Did We Get Here? (2:30)
- Primary Causes of Problems in Social Media
- Case Study: Adidas & Boston Marathon (1:37)
- Case Study: Cinnabon & Carrie Fisher (1:35)
- Case Study: Rouse's Market & Trump Rally (1:54)
- Case Study: US Airways Tweets Dirty Pic (2:55)
- Treat Social Media Like Media (4:58)
- Case Study: Coca-Cola & Russia (8:31)
- Case Study: KFC & #NSFW (4:30)
- Case Study: Company Lays Off Social Media Manager (3:20)
- How Do You Make Sure Your Social Media is Well Managed? (1:52)
- Checks & Balances (0:43)
- Social Media Policy
- Monitoring Social Media
- Summary
High Cost of Free Social Media
This course will share the pitfalls of underinvesting in social media management and offer advice for mitigating risk in corporate social media channels.
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